Chapter 16
HTML for Email
Key Skills & Concepts
    Determine Whether HTML Email Is Appropriate for Your Needs
    Don’t Send Spam
    Identify the Necessary Tools for the Task
    Code for Email Readers, Not Web Browsers
    Test, Test, Test
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The year 2013 marks 14 years since the first edition of HTML: A Beginner’s Guide was written. Throughout the bulk of those years, the rise of CSS has had the biggest impact on web designers and developers (and ultimately on web users). Perhaps the second most important change for web designers is the widespread support of HTML and CSS by email readers.
Indeed, at the end of the twentieth century your ...

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