HTML: A Beginner's Guide, Fifth Edition, 5th Edition

Chapter 16

HTML for Email

Key Skills & Concepts

•    Determine Whether HTML Email Is Appropriate for Your Needs

•    Don’t Send Spam

•    Identify the Necessary Tools for the Task

•    Code for Email Readers, Not Web Browsers

•    Test, Test, Test

The year 2013 marks 14 years since the first edition of HTML: A Beginner’s Guide was written. Throughout the bulk of those years, the rise of CSS has had the biggest impact on web designers and developers (and ultimately on web users). Perhaps the second most important change for web designers is the widespread support of HTML and CSS by email readers.

Indeed, at the end of the twentieth century your ...