Chapter 15
Making Your Mobile Site Search-Engine Friendly
In This Chapter
Understanding how search engines find websites
Understanding how search engines index and rank websites
Using meta tags
Using keywords in website copy
Understanding keyword placement and density
Using Sitemaps to submit your site to search engines
Search engines? What do they have to do with HTML and CSS? Considering that much of the process of getting your site found on the popular search engines depends on your markup code, making your site search-engine-friendly has a lot to do with your code.
Traditionally, one of the primary measures of a site's success is how much traffic — how many visitors, or hits, it gets. Despite all the money spent on radio, television, and magazine advertising, search engines — primarily Google — are the real forces that shape Internet traffic. If your site is successful, more people ...
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