• How to approach building a site
  • Understanding your audience and their needs
  • How to present information visitors want to see

This section discusses a process that you can use when you are creating a new website.

It looks at who might be visiting your site and how to ensure the pages feature the information those visitors need. It also covers some key aspects of design theory to help you create professional looking sites. In this chapter, we will look at:

  • How to understand the audience your site may attract and what information they will expect to find on it
  • How to organize information so that visitors can find what they are looking for
  • Design theory for presenting information in a way that helps visitors achieve their goals
  • Design tips to help you create more attractive and professional sites



Every website should be designed for the target audience—not just for yourself or the site owner. It is therefore very important to understand who your target audience is.

It can be helpful to ask some questions about the people you would expect to be interested in the subject of your site.

If you ask a client who a site is for, it is not uncommon for them to answer “the entire world.”

Realistically, it is unlikely to be relevant to everyone. If your site sells light bulbs, even though most people using a computer probably use light bulbs, they are ...

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