November 2011
Beginner
513 pages
9h 33m
English
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19
PRACTICAL INFORMATION
- Search engine optimization
- Using analytics to understand visitors
- Putting your site on the web
To wrap up the book we are going to look at some practical information that will help you launch a successful site.
There are entire books written about each of the topics covered in this chapter but I will introduce you to the key themes that each subject deals with and give you pointers for what you need to be considering. You will see:
- The basics of search engine optimization
- Using analytics to understand how people are using your site after it has launched
- Putting your site on the web
SEARCH ENGINE OPTIMIZATION (SEO)
SEO is a huge topic and several books have been written on the subject. The following pages will help you understand the key concepts so you can improve your website's visibility on search engines.
THE BASICS
Search engine optimization (or SEO) is the practice of trying to help your site appear nearer the top of search engine results when people look for the topics that your website covers.
At the heart of SEO is the idea of working out which terms people are likely to enter into a search engine to find your site and then using these terms in the right places on your site to increase the chances that search engines will show a link to your site in their results.
In order to determine who comes first in the search results, search engines do ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.