Chapter 7
Taking Your Text Up a Notch with Web Typography
IN THIS CHAPTER
Choosing and applying fonts
The three properties that can make you a typography star
Making your page text look amazing
Styling links
Aligning your text just so
90 percent of design is typography.
—JEFFREY ZELDMAN
The next time you come across a web page that you find visually appealing, ask yourself where that appeal comes from. Does it come from the images used? Maybe, but most sites use generic images, so it’s likely not that. Is it the colors? Sure, colors play a big part in making a page look good, but the vast majority of web pages either don’t bother with color or use it poorly.
No, my guess is that most of the appeal comes from something you may barely notice: the page’s typography, which means the way the page uses fonts, spacing, and alignment. The best typography invites you into the page while at the same time not drawing attention to itself. When a page has great typography, it creates a kind of ...
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