Chapter 4. Using HTML

TOOLS OF THE TRADE

BLOGGING

GOOGLE DOCS

EBAY SELLING

WIKIPEDIA

HTML EMAIL

This chapter covers the use of HTML in various applications, including blogging, using Google Docs, selling on eBay, working on wikis, and email marketing. When the Web was introduced, HTML’s inventor, Tim Berners-Lee, said that few people would ever learn HTML. He expected that most HTML would be written by software applications. Twenty years later we find that he got it half right. A mind-boggling amount of content is marked up in HTML and added to the Web every second by web-based software applications and services. Yet people using the Web do understand HTML, at least at the basic level of knowing that the headings, paragraphs, lists, and links ...

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