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HTML5 Advertising by John Percival

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CHAPTER 1

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The Campaign Process

Welcome to HTML5 advertising. The goal of this initial chapter is to get a complete, end-to-end view of the entire campaign process before we dig into the big stuff. Understanding the campaign process will provide insight into how everyone works together to get campaigns out the door on time. Furthermore, this book also aims to clarify where creative and development fit into the scheme. After breaking down the process into its vital parts and deconstructing them one by one, we’ll tie everything back together again to present you the big picture.

This chapter’s sections will outline many things, from typical media ...

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