December 2012
Beginner to intermediate
367 pages
12h 10m
English
Content preview from HTML5 Advertising
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CHAPTER 2
Evolution of Advertising Technology
Now that you have a strong understanding of the campaign process, it’s time to understand what the technologies and businesses are that drive us to where we are today. The industry, as discussed in the previous chapter, is constantly going through rapid changes, and as an HTML5 designer and developer, it’s important for you to understand all of this. Advances in technology, improvements in processes, and gains in overall efficiency appear with predictable regularity. With new browsers being developed, technical specifications being written, and new plug-ins being deployed at a dashing pace, there’s ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.