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HTML5 Advertising by John Percival

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Introduction

Why write a book geared toward advertising with a focus on HTML5? Well, for most of 2011, my job was to create, debug, and make informed decisions on HTML, CSS, and JavaScript in the emerging browser market, and boy was it frustrating! During December of that year, I had some free time to myself, and took the time to draft an outline to a book that I would want to read, based on all the troubles I faced throughout the year. Needless to say, I had lots to say, so that outline grew to be 20+ pages, covering all topics around advertising in the digital world and more importantly how it’s being drastically altered by HTML5.

In the beginning of 2012, I ended up pitching the outline to a few folks in an effort to gauge interest from other ...

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