3

Is it strategic?

Abstract:

This chapter starts by emphasising why employees should not be treated like assets. It reveals the challenges in current thinking in the corporate and academia and calls for an altered perspective. The discussion then moves to discuss about work life balance issues specifically from an Indian context and the impact it has on talent pool. The discussion then moves on to the topic of employee engagement and its impact on talent pool. It reveals the three levels of engagement companies in India are looking at namely Intellectual, emotional and financial aspects provides there is a role and cultural fit. It then looks at how some companies have approached this concept and summarises the need to adopt a holistic perspective. ...

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