Human Factors in Engineering

5  Impact of Strategic Orientation and Supply Chain Integration on Firm’s Innovation Performance A Mediation Analysis

Sonia Umair, Umair Waqas, Ibrahim Rashid Al Shamsi, Hyder Kamran, and Beata Mrugalska

DOI: 10.1201/9781003383444-5

CONTENTS

5.1 Introduction

5.2 Research Hypotheses

5.2.1 Effect of Strategic Orientation on Innovation Performance

5.2.2 Effect of Strategic Orientation on Supply Chain Integration

5.2.3 Effect of Supply Chain Integration on Innovation Performance

5.2.4 Mediating Effect

5.3 Methodology

5.3.1 Measurement Scale

5.4 Results

5.4.1 Measurement Model

5.4.2 Structural Model

5.5 Discussion

5.6 Implications

5.6.1 Theoretical Implications

5.6.2 Practical Implications

5.7 Limitation and Future Research

Data Availability Statement ...