Human Resource Management for Organizational Sustainability

CHAPTER 4

Responsible Communication

An Ethics-Based Approach to CSR Communication

Gabriele Faber-Wiener

Introduction

At a time of growth in global networking and tougher public scrutiny of businesses, factors such as transparency and a sense of responsibility are becoming increasingly important. Especially in the sphere of Corporate Social Responsibility (CSR), with its aim of establishing credibility and legitimization by the public, traditional, learned-by-heart formulas no longer apply. Instead, they require a more open and flexible management, and a new form of communication.

This has been sketched out in this article, with the concept of Responsible Communication (RC), a new, value-based, future-oriented form of communication that integrates ...