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The Next Agenda forCompetitiveness:Human Resources

I BEGIN MOST OF MY SEMINARS with the question, “To be competitive, what are the top five business challenges your executives must pay attention to?” Regardless of participants’ level in their company’s hierarchy or the company’s industry or location, the responses are similar: The competitive landscape is changing, and new models of competitiveness are needed to deal with the challenges ahead. These responses reveal a new competitive reality demanding organization capabilities that will enable firms to better serve their customers and to differentiate themselves from their competitors.

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