CHAPTER 6

Tainted Industry and Economic Complicity: A Case of Indonesian Tobacco Industry’s Corporate Social Responsibility

Ratih Puspa and Bernard McKenna

The Tobacco Industry Today

This chapter addresses issues surrounding the corporate social responsibility (CSR) practiced by the tobacco industry, widely considered as a “tainted industry,” in Indonesia, and the consequences for the people who benefit—either directly or indirectly—from those CSR initiatives. Situated within the dominant global discourse of healthy living, this research investigates the local community’s responses toward the tobacco industry’s CSR initiatives. Of special interest is how local people are caught up in a complex and complicit situation in which feelings of gratitude, ...

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