3. We’re Not Moving Forward

“You can’t shuffle your way on to the next S-curve. You have to leap. You have to vault over your preconceived notions, over everyone else’s best practices, over the advice of all the experts, and over your own doubts.”

—Gary Hamel, The Future of Management

In Chapter 2, “We Can’t Go Back,” we looked at the state of social media and the reasons why society (and the business world specifically) will never look the same. The next logical step would be to dig a little deeper into how the business world is coping with this radical change. How are businesses changing some of their core processes to adapt to this social world? How are companies integrating not only the tools of social media, but also the underlying principles ...

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