Humanize: How People-Centric Organizations Succeed in a Social World

10. What Now?

I don’t know the future. I didn’t come here to tell you how this is going to end. I came here to tell you how it’s going to begin.

—Neo, in The Matrix, 1999

Humanizing your organization is hard work. Thank you for bearing with us to this point, even though, as you have by now realized, this is only the beginning. We all need to act, now.

We need to create organizations that inspire us and bring out the best in us. We need to create organizations that people are eager to join and where people want to go to work on Mondays. We need to create organizations where people will invest the same kind of energy, time, and passion, quite frankly, that they put into interacting through social media. It is not enough to aspire to create organizations ...