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Hungry Start-up Strategy by Peter S. Cohan

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CHAPTER 6Adapting to ChangeDon’t Let Others Eat Your Lunch

DESPITE THE MANY RISKS they face, hungry start-ups enjoy at least one big advantage over their larger rivals: They make decisions faster. But as startups enjoy success, they run the risk of becoming like their bigger peers: slowed down by the conflict between protecting their profitable products and adapting to market shifts.

In order to prevail, start-ups must respond to change and they must do that in spite of their initial success. The irony is that by filling their bellies with market share, capital, and people, start-ups are at risk of losing their hunger to change. And if they lose that hunger, they will become vulnerable to other hungry start-ups seeking to eat their lunch.

To ...

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