Chapter

12

Constraint & Creativity

Creativity is elusive.

It taps the chosen few on the shoulder whisking them away from the confines of daily life to craft their masterpiece, right? The groundbreaking idea for the novel, screenplay, or business arrives at an odd hour and one is ushered to start. The creatives hit the studio and finish the work in a caffeine-laced, creatively inspired blitz—becoming the next genius, appearing on Oprah, and circling the globe drenched in fame.

Yeah, good luck with that.

Creativity is a loaded word, one we are either drawn to or repelled by—depending on context, beliefs, and experience. It acts either as a label or divider—you’re creative or not. It is laced with assumptions on what creativity actually is: Writing ...

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