Chapter

20

Build Identity & Slay Ego

The ego wants you to play small, seek comfort, and buy your excuses. It’d rather see you in searing physical, mental, and emotional pain than watch you expand. It creates false narratives leading to erratic behavior, baffling decision-making, and self-sabotage.

Sounds great, huh?

But of course, we need ego. If you want to fully own your desires, chase your ambitions with zest, and boldly take steps into the unknown with confidence, you need, well . . . ego.

Looks like we’ve got ourselves a dilemma.

Enter building healthy identity from the hustler’s side—expanding your self-esteem, confidence, and values. To know yourself as the Greeks stated, to amplify strengths, and develop the grit to pursue your calling. ...

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