Chapter
4
The Dark Side of Seeking
James Arthur Ray was like many self-development gurus—tan, handsome, and charismatic. He’d spent a decade on stages gushing life, business, and spiritual advice to seekers all over the world. But his stages and audience were still small, and his business needed some serious oomph.
No one delivers that quite like Oprah—featuring Ray in 2007 to her raving fans.1 After that, he made a brief appearance in The Secret, and shortly after, Ray was destined to be the next big thing in a litany of self-help and seeking gurus.
He was on top of the world.
Ray’s business exploded to the point where he declared he’d become the first self-help billionaire. Along the way, he raised his prices as his cachet grew—climaxing in ...
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