The analytics lifecycle
Business analytics has become a crucial competitive advantage when placed in the hands of the decision-makers. It has also become a business imperative to move beyond reports and dashboards to embedding real-time data into the very fabric of operations. It must be at the point of customer interaction. When quickly and properly implemented, it can enable organizations to identify new opportunities, respond to business situations faster and more accurately, allowing them to make smarter, more informed business decisions thus ...

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