Managing Stakeholder Expectations
While sometimes addressed in best practice literature, stakeholder management is an area that often lacks process support in practice (see Figure 10.1). In practice, project managers often have to rely on their own experience and personal understanding of stakeholder needs. And the available literature on this topic did not result in standardization. While everyone acknowledges the importance of stakeholder management, people often have different interpretations of it as a process. At the extreme, one interpretation is that managing stakeholders is an oxymoron, that stakeholders cannot be managed. In less extreme form, this means that stakeholders shape the management environment and cannot be influenced ...
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