December 2007
Beginner
144 pages
4h 22m
English
Content preview from I, Avatar: The Culture and Consequences of Having a Second LifeBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter . On Drinking Virtual Wine and the Grounding of Belief
We understand media as reality. We interact, emotionally, with another avatar as we do with another real person. And for some people an avatar is a more convincing reality than a real person
In 1996 Byron Reeves and Clifford Nass, two Stanford University professors, wrote a book called The Media Equation. The media equation, simply put, is an equals sign: Media experiences equal real-life experiences. They argued that this is true not just for interactive media, but for all media. After years of research and hundreds of interviews, their core argument was that people assume what they see in media is reality because evolution never demanded our brains do otherwise. Our media has out-evolved ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.