SELECTED BYMIRKO ILICPROCES, KAFKA, 1964DESIGNED BYROMAN CIESLEWICZ
Most theater posters produced up to 1964 were very literal and painterly. They were either illustrations with type on them, like the influential Polish posters of the time, or were the opposite—mostly type with some illustration.
The Swiss posters mostly used minimal colors and typography (Helvetica). For this poster, Roman Cieslewicz managed to take the best of both worlds and create something totally new.
For the image, Cieslewicz posterized a black- and-white photograph, a technique developed by Martin Weber in the 1940s. He created the head of the main character, Joseph K., to be bigger than his body, giving the character a childlike, fragile appearance. He cleverly ...