Facilitating the effectiveness of signs on roads

T.R. Zhang & A.H.S. Chan

Department of Systems Engineering and Engineering Management, City University of Hong Kong, Hong Kong

ABSTRACT: Traffic signs are an integral part of road environments and failure to obey them has been shown to be a significant contributor to road accidents. This paper aims to summarize the status quo of traffic sign effectiveness research and also to emphasize what should be focused on in the future. First, a traffic sign processing model is proposed based on the Communication-Human Information Processing (C-HIP) model. In this new model, traffic sign information starts with the Recognition stage, flows through the Comprehension and Benefit-Cost Evaluation processes ...

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