IBM Cognos Metric Designer and Metric Studio

Originated by Drs. Robert Kaplan and David Norton as a performance measurement framework, the Balanced Scorecard is a management system that enables your organization to set, track, and achieve its key business strategies and objectives. For example, your organization could have a Customer scorecard, a Financial scorecard, a Business Process scorecard, and a Learning and Growth scorecard.

Scorecards present performance metrics. A performance metric for a web site may be Cost per Visitor, which is the dollar amount spent to drive one unique visitor to a web site. For example, if you spent $100 to drive 1,000 unique visitors to your web site, then your cost per visitor is $0.10. IBM Cognos Metric Designer ...

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