As Chapter 9, Introduction to Modeling Options in IBM SPSS Modeler will illustrate, there are many different types of data mining projects. For example, you may wish to create customer segments based on products purchased or service usage, so that you can develop targeted advertising campaigns. Or you may want to determine where to better position products in your store, based on customer purchase patterns. Or you may want to predict which students will drop out of school, so that you can provide additional services before this happens.
In this book, we will be using a dataset where we are trying to predict which people have incomes above or below $50,000. We may be trying to do this because we know ...
