O'Reilly logo

IBM SPSS Modeler Cookbook by Scott Mutchler, Tom Khabaza, Meta S. Brown, Dean Abbott, Keith McCormick

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Next-Best-Offer for large datasets

Association models have been the basis for next-best-offer recommendation engines for a long time. Recommendation engines are widely used for presenting customers with cross-sell offers. For example, if a customer purchases a shirt, pants, and a belt; which shoes would he also likely buy? This type of analysis is often called market-basket analysis as we are trying to understand which items customers purchase in the same basket/transaction.

Recommendations must be very granular (for example, at the product level) to be usable at the check-out register, website, and so on. For example, knowing that female customers purchase a wallet 63.9 percent of the time when they buy a purse is not directly actionable. However, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required