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IBM SPSS Modeler Cookbook by Scott Mutchler, Tom Khabaza, Meta S. Brown, Dean Abbott, Keith McCormick

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Chapter 7. Modeling – Assessment, Evaluation, Deployment, and Monitoring

In this chapter, we will cover:

  • How (and why) to validate as well as test
  • Using classification trees to explore the predictions of a Neural Network
  • Correcting a confusion matrix for an imbalanced target variable by incorporating priors
  • Using aggregate to write cluster centers to Excel for conditional formatting
  • Creating a classification tree financial summary using aggregate and an Excel Export node
  • Reformatting data for reporting with a Transpose node
  • Changing formatting of fields in a Table node
  • Combining generated filters

Introduction

The objective of data mining is to understand and predict behavior. A retailer wants to know why people buy, and how to sell more. An educator wants ...

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