The IBM SPSS Modeler workbench

This book is about the data mining workbench variously known as Clementine, IBM SPSS Modeler. This and the other workbench-style data mining tools have played a crucial role in making data mining what it now is, that is, a business process (rather than a technical one). The importance of the workbench is twofold.

Firstly, the workbench plays down the technical side of data mining. It simplifies the use of technology through a user interface that allows the user almost always to ignore the deep technical details, whether this means the method of data access, the design of a graph, or the mechanism and tuning of data mining algorithms. Technical details are simplified, and where possible, universal default settings ...

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