Chapter 2. Financial services business scenario 419
Build a customer relationship management (CRM) system to quickly take
advantage of the individual brokerage, credit card, and auto insurance
business’ of each bank to upsell and cross-sell these products across the
customer base.
The CRM design is an “off-the-shelf” design that is customized to suit the
particular requirements of the merged bank. It integrates information from the
following sources with no changes in the interim to any of the existing
systems:
– Core business services from both the Northern California Bank and the
North American Bank
– Brokerage services from the Northern California Bank
– Credit card and auto insurance services from the North American Bank
A decision on less essential services such as Human Resources systems in
each bank is deferred until the completion of the migration and CRM system
implementation.
The migration and CRM implementation efforts are to proceed in parallel, with
no dependency of one over the other.
Therefore, the CRM system is designed to be sourced from the core services
of the individual banks even as migration of these systems is occurring from
one bank to the other. At the completion of migration of the core business
services, it would be easy to have the CRM sourced entirely from the
migrated system than both the systems by discarding data from the migration
source system.
Important: The general guideline when mismatches are found in the
migration scenario is to have the target system have the over riding
authority and not be modified except in absolutely unavoidable situations.
This means ignoring data elements in the source that have no
correspondence in the target, to truncate source data element content
when the target data element’s precision is lesser than that of the source,
and accept coarser granularity data content values supported by the target
where codes are involved. Judicious decisions involving minimal
modifications to the target system should be the norm when mismatches
are encountered.
Important: The general guideline during data integration is that when
there are mismatches between the sources and the new CRM system, that
the CRM system design be modified to accommodate the existing system
functions that are considered essential.