Skip to Content
Ice Cold Leader
book

Ice Cold Leader

by Errol Doebler
November 2023
Intermediate to advanced
304 pages
5h 17m
English
Wiley
Audiobook available
Content preview from Ice Cold Leader

CHAPTER 21SMACCC! Your Brain Is Paying Attention; Rewiring and Prioritizing

YOU'RE SITTING ON THE COUCH WATCHING AMERICAN GANGSTER for the umpteenth time, eating chicken wings and chips and salsa. The last time you watched it, you drank a few too many Budweisers, so today you are going to go with Bud Light or Coke. As you are enjoying the movie (again), you realize it's been a while since you did any exercise. Actually, you realize it's been a while since you read a book, went to a museum, or did anything in your free time other than watch American Gangster and eat crappy food.

This makes you feel a little bad. You are not proud of yourself. So, you boldly proclaim (to yourself) that you are going to change … tomorrow! Then you throw another chicken wing to the back of your throat as you contemplate how great tomorrow will look. But you don't want to contemplate it too much because the good part of the movie is coming up.

Do you know what your brain is doing at that moment? Laughing at you. That's not the scientific term, but it might as well be. Your brain knows you are not serious because your Actions did not even come close to your “conviction.” You said something and just sat there doing the same old thing. Your brain did not create any new chemicals because no new emotion was created. No new chemicals were sent to the body from the brain because no new Action was taken to create a new experience which creates new emotions. Tomorrow will look just like today, count on it. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Communicate with Teams More Effectively

Communicate with Teams More Effectively

Charles Humble
What Successful Project Managers Do

What Successful Project Managers Do

W. Scott Cameron, Jeffrey S. Russell, Edward J. Hoffman, Alexander Laufer
Your 168

Your 168

Harry M. Kraemer Jr.

Publisher Resources

ISBN: 9781394239276Purchase Link