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“We’re Completely Insane, and We Need Your Help!”

Jennifer Henderson can’t forget the day in 1988 that she met Ben Cohen, Jerry Greenfield, and Jeff Furman. “Ben and Jerry were famous, and I was a young community organizer, so I was excited,” she said. “They were starting a new organization, and they wanted a bunch of people to get on board.

“We met in a big room that had a thin wooden divider down the middle. They started talking, and pretty soon Ben got all excited. He was waving his arms and saying all kinds of things, like how he was going to prevent war by printing up a million bumper stickers. He was shouting and getting red in the face and I was thinking, this guy needs professional help. They all had long hair, Ben and Jeff had big ...

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