SIX
Yo, I’m Not Your CEO
In the summer of 1994, the transition team—Chico, Chuck, and Liz, with help from Merritt and others as needed—began unwinding the problems at the St. Albans plant and working on solutions. Meanwhile, Jeff and Liz ran the search for a new CEO. In May, at the same meeting at which the board decided to abandon the salary ratio and conduct the search, they had come up with an idea that smacked of pure, old-fashioned Ben & Jerry’s style. It was distracting, inefficient, hilarious, and brilliant.
Ben unveiled a poster that was modeled on the army’s Uncle Sam Wants YOU design, with a photo of a scowling Ben and Jerry pointing, wearing top hats, and saying “We Want You To Be Our CEO.” Anyone could apply by sending in a one-hundred-word ...
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