ACKNOWLEDGMENTS
As much as writing is a solitary affair, the ideas in this book came from my interactions with a remarkable group of friends and colleagues. Within the field of neuroeconomics, I cherish the exchanges I’ve had with Dan Ariely, Peter Bossaerts, Colin Camerer, Ernst Fehr, Dan Houser, Scott Huettel, Brian Knutson, David Laibson, George Loewen-stein, Kevin McCabe, Read Montague, John O’Doherty, Elizabeth Phelps, Michael Platt, and Antonio Rangel. In the real world—that is, nonacademia—I am particularly grateful for the time and wisdom that these people have given to me: Reda Anderson, Dale Chihuly, David Dreman, Jim Lavoie, Joe Marino, and Michael Mauboussin. I am very lucky to have a wonderful group of colleagues at Emory University ...
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