Acknowledgments
I have five groups of people to thank for helping me create this book: Growth Engine clients and suppliers; creativity and innovation consulting colleagues; my Growth Engine coworkers; friends; and, of course, family. Happily, these groups are not mutually exclusive.
The clients first. Pete Rollins, senior vice president from Bimbo Bakeries, deserves special mention. Pete has been supportive of Growth Engine's work for almost a decade now. In particular, when he was the general manager at Thomas’ English Muffins many years ago, Pete, along with his marketing vice president, Pankaj Talwar, allowed us to pioneer the creation of Growth Engine's innovation agency concept: working very closely on an ongoing basis with him and his ...
