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Idea Stormers: How to Lead and Inspire Creative Breakthroughs by Bryan W. Mattimore

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Introduction: Idea Engines

The call came from Candelin Wahl, Ben and Jerry's aptly titled “Mother of Invention.” Would I be interested in working with Ben and Jerry's new product development team to design and facilitate a brainstorming session to generate new ice cream novelties ideas: popsicles, bonbons—anything but new flavor ideas for pints? The session would be near Ben and Jerry's headquarters at a Vermont inn, and every flavor of Ben and Jerry's ice cream would be served at the afternoon break as creative inspiration. Would I be interested? “When can I come?” was my response before even thinking about negotiating my fee.

There was a catch though: as part of the day-long ice cream novelty session, I'd also have to lead the group in naming ...

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