Cook It (Step Two)
Now Get Real
It's all theory until you see for yourself whether or not something works.
—JULIA CHILD
Now it's time to get serious about your idea. This chapter will give you the tools to bring it into tangible form—because unless we go to the next step, it will stay in the realm of imagination and the world will miss out on the benefits of the dream-product we can see so clearly. And it's such a fun part of the process!
I called this chapter “Cook It” for two reasons. First, you'll be taking the ingredients of your idea and cooking them into something real. Second, to bring your idea to market you need to tend several pots ...
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