Bedazzle It (Step Six)
Add Bells and Whistles
Sometimes what you think is just icing turns out to be even better than the cake.
—MAG HAWKWOOD
Once you have a real product, and it's actually selling itself online or on store shelves, you may think you can just sit back, relax, and collect your payments. But the worst thing for an inventor is complacency: you always need to be thinking ahead. And you also need to cultivate thinking big: stay open to the idea of riding the bigger wave, and your products will only improve. I'm talking at this point about adding enhancements to a product that is already selling—taking advantage of a proven winner ...
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