Foreword

MEMO

To: Animated Short Film Directors

From: John Tarnoff, former Head of Show Development, DreamWorks Animation; Adjunct Professor and Head of Industry Relations for Carnegie Mellon University’s Masters of Entertainment Industry Management graduate program; Strategic Advisor to the ACME Network.

Short films aren’t so different from feature films. The rules of storytelling still apply. But the beauty of short films is their ability to distill, in just a few minutes, the essence of an idea, and concentrate that essence in such a way that the audience is moved and stimulated in as strong a fashion as if it had just sat through a full-length feature film.

Animated short films provide even more opportunity to engage the viewer. Animated ...

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