This is the point where your research and strategy come together to form a visual identity that truly captures the essence of a brand. While it’s true that some design ideas may come to mind when setting the strategy, it’s important to remember that strategy is about having a plan. Plans can be fluid. They can grow and develop, becoming stronger and more fitting.
In the design phase, fully exploring the possible identity directions can greatly increase how confident you are that the right approach has been chosen. Of course, there’s a limit to the amount of time you can spend on the work, time that’s often set by the client budget, but the more design options you explore, the more ...
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