Identity Designed

Lantern

Londonwww.lanternlondon.com

Project: Primal Roots

Primal Roots is a woodland-based fitness and well-being boot camp rooted in the pursuit of both external and internal strength, endurance, and natural movement. Working closely with homeless charities and local authorities, it offers fitness training to help the recovery of those who would otherwise not have access to such services.

When we’re approached by clients, we always start with a quick call or face-to-face meeting to get a sense of why they do what they do, who their audience is, and what they’re trying to achieve. We need to have that conversation, regardless of whether we ...