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Project: Ad Age

Launched as a trade publication in the 1930s, Ad Age has become a global media brand with headquarters in New York City.


When Josh Golden was hired as Ad Age’s president and publisher in May 2016, Heidi Waldusky was brought on board as associate publisher and general manager. After the duo had been at the company for a year, they were ready to transition it from a publication to a brand. During their prep work, Ad Age’s design director, Eric Spooner, brought Heidi an article in Fast Company about the work our cofounder, Jennifer Kinon, had done for Hillary Clinton’s 2016 Presidential ...

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