Identity Designed

Introduction

“As a rule, the experienced designer does not begin with some preconceived idea. Rather, the idea is [or should be] the result of careful observation, and the design a product of that idea.”

— Paul Rand

The origins of identity design began in the times of the earliest human tribes. Consider how members of a tribe would distinguish themselves from other tribes by markings, dances, language, and other visual and verbal signs. Knights and nobility, villages, cities, and countries—they, too, were all given a form of differentiating visual mark.

What began as a manifestation of the human condition evolved into something else in the realm ...