Backstory
The Beginning
The genesis for this book goes back to a day more than twenty years ago at the School of Visual Arts in New York when I observed that my design students were making arbitrary color choices in their work. In order to investigate the conceptual possibilities needed to inform their color decisions, I asked them to bring to class what they thought was “Red.” There was no further instruction and no discussion.
On the day of the appointed class, the students appeared wearing red, and predictably brought in paint chips and color swatches, along with wrapping papers and fabrics. They even flooded the room with red light. What also arrived, however, were things no one had anticipated: hot peppers, muscle balms that made the skin ...
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