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If It's Purple, Someone's Gonna Die: The Power of Color in Visual Storytelling by Patti Bellantoni

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10

Poisonous, Ominous, and Corrupt Greens

Poisonous Greens

Snow White and the Seven Dwarfs

1937. Directed by Maxwell Morgan. Realized by many animators.

Author’s Note

Quite probably in 1937, these color choices were made intuitively. It’s inspiring to see how nearly perfect they are. Nearly seventy years later, it’s a different world—one that sometimes needs a jog to our intuitive side. (See Backstory.) Don’t underestimate the effect of the color choices in this movie.

The Ploisoned Mind

Of course, this tale is about the healing power of love, but it’s also about the poisoning effects of jealousy. We have known that ever since “Mirror, mirror on the wall” was uttered back in 1937. The use of color is as simple as the story itself. Nevertheless, ...

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