14The Hero’s Journey

Fortunately, there is a tried-and-true template for creating great messaging and telling memorable stories. A framework field-tested throughout millennia of culture, from Gilgamesh to Greek tragedies, Shakespeare to The Lord of the Rings. For us mortals, the template can be developed, experimented with, tweaked, and used over and over again. Even on a daily basis — in all aspects of our life — for any story we could ever hope to tell.

After talking to our astrophysicist friend Dr. Jeff Bennett about entropy, the universe, swimming, and much else in between, he turned the conversation to the dichotomous nature of our reality. He explained that the first world is the physical world we live in, the one that consists of land, ...

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