6.
The corporate identity and the advertising brief
The corporate identity and the advertising brief
“Painting is an end in itself. The poster is only a means to an end, a means of communication between the dealer and the public, something like a telegraph. The poster designer plays the part of a telegraph official; he does not initiate news; he merely dispenses it. No one asks him for his opinion, he is only required to bring about a clear, good, and exact connection.”
A.M. Cassandre (a.k.a. Adolphe Jean-Marie Moreau), poster artist
Advertising, although it is complex in nature, works on a fairly straightforward premise: if we, the customers, purchase a particular product, then it will improve and enhance the quality of our lives. From this ...
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