NURTURING CREATIVITY | Time
Creativity takes time. Long stretches of uninterrupted time. Sadly, we are in such a hurry to produce, make deadlines, and maintain social-media visibility that it has affected the quality of the work we make. The downside is a collective lowering of standards and a bunch of burnt-out artists.
In Jason Fried’s TED Talk, “Why Work Doesn’t Happen at Work,” he likens work to the stages of a sleep cycle. Short bursts of time won’t do, and neither will frequent interruptions. To get to deep work, like deep sleep, you can’t simply skip ahead or start and stop. You must progress through the stages, one by one.
Typically, the first ideas that arise are the most obvious, literal, or cliché. These are at the front of your mind ...
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