CONCEPT DEVELOPMENT

You can use any of the techniques in this chapter in the concept-development process, in isolation or in combination with one another. The order in which you use them is flexible. It is an interactive process with the pre-production phase (to be discussed in Chapter 5), as sourcing elements will dictate some aspects of the concept and how the images will be executed.

The exercise below is one workflow technique that integrates the tools I’ve discussed in this chapter to generate a well-developed concept. The right page illustrates the intersection of pre-production and concept-development workflow using my Aspect Medusa shoot as an example.

EXERCISE

Spend 20 minutes writing by hand on paper, stream-of-consciousness style, ...

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